Synergy Solutions’ clients are provided with strategies to effectively communicate the benefits of Phased Progression Therapies for both retirement community residents and hospital patients. High-impact marketing materials along with training and assistance in tactical implementation are proven to increase referrals and patient visits.

PROGRESSION ONE: Development

• Determine target market segments, and marketing goals for each segment (Physicians, Office Administrators, Patients, Case Managers)
• Develop an Aquatic Therapy Center marketing plan that targets new business growth and highlights the benefits of Phased Progression therapy
• Support the client’s marketing department in developing custom marketing materials OR provide finished marketing materials to be customized by the client
• Recommend print, broadcast, multi-media and online public relations tactics that increase awareness for the client
• Develop referral profiles and a tracking system that monitors activity on a monthly basis
• Develop sales scripts and talking points for the client’s marketing representatives
• Assist in strategizing promotional events and tours for the public and potential referral sources

PROGRESSION TWO: Marketing Support

• Monitor the marketing plan to assess the status of proposed initiatives
• Participate in sales calls to existing and potential referral sources
• Participate in marketing and business development conference calls to review referral volume and measure results of sales calls and promotional efforts
• Assist in annual revisions to the marketing plan
• Review marketing materials and recommend changes
• Provide content for newsletters and promotional ads that feature the benefits of Phased Progression aquatic therapy